A. Market Research Analyst B. Marketing Manager C. Public Relations Specialists
A. Market Research Analyst
1. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
2. MBA. Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming strategies.
3. Projected growth (2006-2016) 14%-20% which is faster than average. In the same time period they are looking for 63,000 additional employees. According to wetfeet.com even higher, 18%-26%.
4. $29.36 hourly, $61,070 annual
1-4 were found at http://online.onetcenter.org/link/summary/19-3021.00#WagesEmployment.
5.
- Insecurity ,Job security can be tenuous, due to the amount of money and work a single client can bring to an agency. B.
- You can spend six months working on a project that just suddenly dies [because the client changes its mind].
- You have to compromise your integrity sometimes.
B. Marketing Manager
1. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
2. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
3. Projected growth (2006-2016) Faster than average (14% to 20%) Projected need (2006-2016) 61,000 additional employees
4. $52.20 hourly, $108,580 annual
5. (1) The time consumption,
(2) Not really any math involved in this one,
(3) I would have to think more of social perceptiveness, which I don't do much of right now.
C. Public Relations Specialists
1. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
2. The PR industry has been notoriously lacking in terms of training for young professionals. In many agencies, most new employees still suffer through a sink-or-swim, learn-as-you-go period early in their careers. However, many agencies are beginning to recognize the benefits of offering formal training—to orient new employees, to ensure that valuable knowledge is available across the agency, and to help retain valuable staffers.
3. Projected growth (2006-2016) Faster than average (14% to 20%) Projected need (2006-2016) 61,000 additional employees
4. $24.65 hourly, $51,280 annual
5. (1)Once you pick your area—creative, account management, media—it can be difficult to change, unless you want to go back to the entry level. (2) PR has long taken a backseat to advertising in terms of industry revenue and prestige. (3) it’s now harder than ever to manage the release of information with the internet, it could also limit job availability.
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