This article informs that Standard Charter Bank will become the main sponsor for the next four years for the Liverpool football club. The article mentions that this is not precedent because another company did the same sponsorship for the Manchester United champions. This act is a means to attract more people to the cause. The reason of this importance is that it is, " Liverpool's largest ever commercial agreement - with media reports suggesting it was worth £80m over four years.($13,268,800)." The British Medical Association called for sports to no longer be sponsored by alcohol, which previously was the case for the Liverpool football club.
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