- Yes, before I took this class I thought that I wanted to pick my concentration in either finance or in marketing. I thought I would be really successful in both of the concentrations because of my people and arithmetic skills.
- I think I will still choose marketing or finance or I will strongly consider trying both. I have learned more about each of these concentrations in greater detail, and I am now more interested in both of them. I think I would do best at the analytical aspect of marketing though. And as for finance, I think that corporate finance would be the best fit for me, or financial advising.
- No, I have not changed my mind about my concentration. If anything I have just been more informed about them, and others, so I know that I would make the right decision doing either one. And now I know I absolutely couldn't do accounting, but could visualize getting a certificate in management, or CIS.
- I am less worried now than I was before. I wasn't sure if I was just picking the concentration for the glamour, fad, and/or money. But now I know what each one entails, and I feel like I could stick to them for awhile and be very satisfied with them. More information that I would value would be what the classes are like in each concentration, if they incorporate enough real world experience, are taught by teachers who are excited about the topic, and what the vigor is.
- I thought that the speakers were really great in providing information about the possible concentrations. I liked how excited they were about their concentration. Especially the CIS speaker. I think it is great to see, the day in the life of... before you make the decision. So many people just have an idea of what they think a concentration is, and I felt like they really broke down myths, and explained their roles in ways that we, as freshmen, could grasps, and did it all without being overbearing.
- I feel very relieved that I got into the Business school at CSU. More and more I have been realizing what a great honor it is to be accepted into the school as a freshman. I have known since sophomore year of high school that I wanted to be a business major, and I feel like this is the only major that really suites my personality and combines my skills as well in computer technology, mathematics, critical thinking, and creativity.
- Yes, I would. I really liked the last assignment we did on exploring careers. It really got me excited to take my upper level classes here at CSU. I think a career advisor would be extremely helpful in helping to narrow down my decision.
- I liked when we learned how to use the library databases. I have never done a company research before and I thought it was really useful. I will definitely use those tools when going on job interviews. I think that it will help me to be more professional, and that I am really interested in the job. I always learned to ask questions in interviews, and this will help me ask important questions, not just the cliche questions that everyone asks.
Wednesday, October 7, 2009
Class Wrap-Up Paper
Tuesday, October 6, 2009
Business Publication #3
Business Publication #3 – Fortune Small Business
This article interested me because it was talking about H1N1 in the work place. I work at a restaurant, and that is one of the areas that the article mentions relating to the opening statement, “Almost half of America's workers can't take paid sick leave. With swine flu cases on the rise, that problem could hasten the pandemic's spread. This quote really makes the article connect”. Often, the people who are working in the most contact with the public are the ones who are not receiving sick pay. Without sick days, people who can’t afford to miss any little bit on their paycheck will go to work sick and infect others. Businesses have to look at the long term not the short term. Employers can also reduce the spread of infection in the workplace, by providing no-touch trashcans and hand sanitizer and assigning a "workplace coordinator" for flu issues. The federal guidelines also call for encouraging employees to work from home if necessary, and for "flexible, non-punitive, and well-communicated" leave policies. I think it is a really smart business decision to do that because it would be easier to have one or two people gone at a time opposed to a whole floor being sick. However, as I believe every business should allow sick days I think the minimum should be 3 days, or however long H1N1 takes to not be contagious, and the rest up to the discretion of the company so they can still function and make profit.
Business Publication #3 – The Australian
http://www.theaustralian.news.com.au/business/story/0,28124,26145579-5017997,00.html
I thought that this article was interesting because it showed how Nike, the world's largest sportswear company, is dealing with the economy and actually preventing loss in its first quarter. Their method is cost cuts. They plan to do this by keeping “inventories lean and work to steal market share from weaker competitors as it waits out the tough economy,” not necessarily closing down stores. The company faces a threat by tough competition from growing rival Under Armour. They pose a threat by winning over “shoppers looking for functional -- rather than purely stylish -- athletic wear”. I didn’t even think of Under Armour as a threat to Nike, but it makes a lot of sense now. Also in the Molson-Coors presentation he talked about brand. The quality of the brand is what will ultimately make a product sink or swim. The article suggests that Nike operates better than its competitors, but some of their competitors are barely keeping their heads above water, which is interesting to think about if Nike is really even doing that well if we are comparing them to companies that are practically failing.
Wednesday, September 30, 2009
City Exploration
A. Seattle B. San Francisco C. Chicago
Original Criteria:
1. I would need wherever I live to be in close proximity to mountains, the ocean, or a big city. A place that comes to mind that has all of that is Seattle. I need beautiful views, or the beautiful chaos of a big city.
2. I need a place that will not normally get over the high temperature of 90 degrees. I would rather be cold than hot.
3. I would need to be about an hour or two hours out from the airport because I would love to be able to visit family more than once a year, my goal would be to visit once a month because family is important to me.
4. I would need to be in a place that also shows potential, and is moving along with the times. I couldn't be stuck in an outdated environment.
5. I would like a place that has a nightlife in a short drive proximity, but not anything that would interfere with the raising of children eventually.
Cost of Living (according to bestplaces.net)
Seattle 131.98
San Francisco 187.23
Chicago 126.45
Denver 104.88
Average 100
Seattle
1. Seattle is situated on a series of hills in a lowland area on Puget Sound's eastern shore between the Olympic Mountains to the west and the Cascade Mountains to the east.
2.Average Temperatures: January, 40.8° F; August, 66.1° F; annual average, 52.4° F
3.Seattle-Tacoma International Airport (Sea-Tac), the sixteenth busiest commercial airport in the United States
4. Lots of potential in this city.
5. Many attractions are located in the pedestrian-scale downtown area or within easy access by bus and monorail. Tourists can choose from several diversions, including historical sites, internationally acclaimed cultural events, and outdoor activities in the spectacular mountains, forests, and waters surrounding the city.
All this information was found at: http://www.city-data.com/us-cities/The-West/Seattle-Recreation.html
San Francisco
1. Ocean & Big City
2. Moderate Temperature Average Temperatures: January, 52.3° F; August, 62.4° F; annual average, 58.6° F
3. San Francisco International Airport,
4. Population growth, and house growth positive
5. San Francisco contains so many interesting attractions in such a small area that visitors find something unique on almost any street. Most points of interest are within walking distance or a short ride away. The ride itself can be an attraction when taken on one of the city's famous cable cars, the nation's only moving historical landmarks, now restored and servicing a 10-mile route in the heart of the city.
All this information found: http://www.city-data.com/city/San-Francisco-California.html
C. Chicago
1.Lake & Large City
2. Average Temperatures: January, 21.3° F; July, 73.4° F; annual average, 49.8° F
3. O'Hare International Airport, located 17 miles northwest of downtown.
4. One of the top ten cities in the United States.
5. Chicago's night life is huge with shows, concerts, restaurants open until 2 and 3 am. Historical landmarks, beautiful museums. Great for night life and raising a family. On the waterfront, Navy Pier offers more than 50 acres of parks, promenades, gardens, shops, restaurants, and entertainment in a renovated warehouse. On North Orleans Street are the Merchandise Mart, the world's largest wholesale center, and the Chicago Apparel Center.
All this information found at:
Internships
Hallmark
Three months of real-world experience, not just filing or coffee-fetching. Where you feel like you’re making a real difference and get a sense of pride and ownership in everything you do. In a city with tons to do. That’s paid.
Just submit your resume online.
Disney
Disney College Program
During their tenure on the Disney College Program, participants will have the opportunity to develop transferable skills, including Guest service, problem solving, service recovery, effective communication, teamwork, leadership, attention to detail, time management, personal empowerment, self-confidence, responsibility and cultural sensitivity.
To apply you have to take the online tour, It is also a requirement that all students attend a presentation during the current recruiting season to be eligible for an interview. The application must be filled out first and it is mainly for undergraduate students.
Rocky Mountain PBS
Public Affairs Internship
http://www.rmpbs.org/content/index.cfm/fuseaction/showContent/contentID/273/navID/261
- Work with Executive Producer and Producers/Public Affairs
- Complete tasks assigned by Producer, such as telephone research, writing, and administrative work
- Assist Producer with field and studio production and editing
- Attend preproduction and postproduction sessions
- Work with engineering, photography, graphics and promotion
Send a résumé and letter outlining area of interest, and summary of education and experience to apply.
Possible Jobs
J.P Morgan & CO INC.
Marketing Analytics Sr Manager-090050870
https://jpmchase.taleo.net/careersection/2/jobdetail.ftl
Lazard
Client Servicing
http://www.lazard.com/careers/prof-pos-am-salemark.aspx
Citi Group
Campaign Planning & Forecasting Director-09018876
http://careers.citigroup.com/careers/homepage/homepage.aspx#
Hallmark
Digital Contact Planning & Creative Execution Leader
Vogue
Marketing Director
I have learned that even though there may not be a lot of security in one particular job, certain careers in marketing show up in almost every job. There would always be some kind of opportunity. I think this is really good to realize now because as I mentioned earlier there aren't a lot of jumping around in different fields but just in different companies. And that is also good in that you learn as you go and you are always learning, but about your field.
Career Exploration
Concentration: Marketing
A. Market Research Analyst B. Marketing Manager C. Public Relations Specialists
A. Market Research Analyst
1. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
2. MBA. Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming strategies.
3. Projected growth (2006-2016) 14%-20% which is faster than average. In the same time period they are looking for 63,000 additional employees. According to wetfeet.com even higher, 18%-26%.
4. $29.36 hourly, $61,070 annual
1-4 were found at http://online.onetcenter.org/link/summary/19-3021.00#WagesEmployment.
5.
- Insecurity ,Job security can be tenuous, due to the amount of money and work a single client can bring to an agency. B.
- You can spend six months working on a project that just suddenly dies [because the client changes its mind].
- You have to compromise your integrity sometimes.
B. Marketing Manager
1. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
2. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
3. Projected growth (2006-2016) Faster than average (14% to 20%) Projected need (2006-2016) 61,000 additional employees
4. $52.20 hourly, $108,580 annual
5. (1) The time consumption,
(2) Not really any math involved in this one,
(3) I would have to think more of social perceptiveness, which I don't do much of right now.
C. Public Relations Specialists
1. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
2. The PR industry has been notoriously lacking in terms of training for young professionals. In many agencies, most new employees still suffer through a sink-or-swim, learn-as-you-go period early in their careers. However, many agencies are beginning to recognize the benefits of offering formal training—to orient new employees, to ensure that valuable knowledge is available across the agency, and to help retain valuable staffers.
3. Projected growth (2006-2016) Faster than average (14% to 20%) Projected need (2006-2016) 61,000 additional employees
4. $24.65 hourly, $51,280 annual
5. (1)Once you pick your area—creative, account management, media—it can be difficult to change, unless you want to go back to the entry level. (2) PR has long taken a backseat to advertising in terms of industry revenue and prestige. (3) it’s now harder than ever to manage the release of information with the internet, it could also limit job availability.
Monday, September 28, 2009
Business Publication #2
#2 - The Economist
#2 - Business Week
This article was really interesting to read today because we just had the guest speaker of Entrepreneurship. This article really outlined the table he showed us in class today, with more attention to the left side.(Employee and Self - employed). The article, about two sisters who started a cake making business, both worked on the employee side, even while there new business was starting up, and then gradually moved into starting their own business and quit their other jobs. I think it would be really good experience to do both. And, as our guest speaker mentioned, to start your own business you have to take risks, and gamble a little and that is exactly what the sisters did. "The sisters say the gamble gave Mary the opportunity to experiment with cakes and decorating techniques that would bring the business acclaim". Their gamble actually benefited them, which usually is the case. Also, even though they are sisters their skills compliment each other, they don't bring the exact same thing to the table, which helps to make the partnerships stronger, and last longer. "Mary is 100 times a better decorator than I am and I knew that if I didn't answer the phones and create a structure for the business, it wasn't going to happen."
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